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Acer Computer Australia with the support of Intel, has announced for the second consecutive year its role as the major sponsor and presenting partner for this years Lexmark Indy 300. Acer and Intel's sponsorship of the Lexmark Indy 300 give trackside visitor's the benefits of accessing mobile computer technology within a Local Area Network (LAN) on the Lexmark Indy 300 circuit to communicate without the use of cables and wires.
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| The Main Pits at the Gold Coast Indy Car |
"Acer's sponsorship of last year's Lexmark Indy 300 was the first time ever a motorsport Event in Australia had the benefits of being 'unwired'," said O'Brien. "With Acer as major sponsor and exclusive IT hardware vendor for 2004, the Event will again be 'unwired,' providing considerable benefit to race teams, media, spectators and organisers across the four-days of racing."
Acer Marketing Director, Raymond Vardanega, said the Lexmark Indy 300 is the ideal vehicle to promote the wireless initiatives of Acer.
"The combination of Acer and Intel Centrino technology provides the perfect synergy for the sponsorship of a sport that relies so heavily on technology breakthroughs and improvements," said Vardanega. "Technology can make all the difference in a sport that is sometimes won by just one tenth of a second."
Vardanega said that being involved with the Lexmark Indy 300 represents a great opportunity for Acer to demonstrate to the 300,000 strong crowds - and the worldwide television audience of millions - the power of wireless technology and benefits of mobile communications from a media perspective. Together,
Media will again be one of the major beneficiaries at this year's 'unwired' Lexmark Indy 300. With over 700 media expected to attend the four-day event, the wireless access allows journalists to file their stories faster as well as access up-to-date race information over the Internet from any coverage area along the track.
Tony Bartlett, News Director, RG Capital Radio Australia said, "The wireless network utilised at the 2003 Lexmark Indy 300 is one of the best technical improvements in recent years. It reduced feed times substantially, allowing for later deadlines with more accurate information.
The audio quality was also better and very close to studio quality. This year, I no longer had to use a portable studio link and most of the 145 reports developed throughout the week were filed via emails on my laptop. I would recommend a similar system for any major sporting event in Australia."
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| V8 Supercar (Photo courtesy Ross Gibb) |
Sadly, the Indy cars themselves will probably not be able to take advantage of these technologies for the Australian leg of their series on the weekend of Oct 21 - 24 due to technical constraints.
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David Hague comes from a photographic family with both his father and older brother having been professional photographers. David's experiences include writing and directing the suite of training videotapes for Microsoft for Office and Windows, training tapes for Filemaker Pro and Autocad Lite and numerous TV commercials, documentaries and corporate videos. He was for 3 years the Managing Editor of Australian Video Camera Publications and is now publishing and editing AusCam magazine and PC Update. He has a bent for fishing and motor sport and is an unashamed Aussie who makes a killer Home Brew. David lives in the south west of Western Australia among the dolphins and pelicans of Mandurah, 45 minutes south of the capital, Perth.Related Keywords:Acer, Lexmark, Indy Car, Gold Coast, Grand Prix
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