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PowerReviews Unveils Essential Social Suite, Systematically Ties Social Activity to Sales for the First TimeStep2 and Other Leading Brands Using New Product Suite to Turn Social Activity Into Site Traffic and Sales (February 27, 2012)
SAN FRANCISCO, CA -- (Marketwire) -- 02/27/12 -- Today PowerReviews announced the launch of its Essential Social Suite (ESS), marking the first time ever that businesses of all kinds can precisely measure the dollar impact of social activity. ESS is a powerful new suite of tools that helps companies promote, reward and measure customer engagement and content generation in the service of business objectives such as sales and site traffic. PowerReviews is the world's largest social commerce network, and helps more than 5,500 brands tap into consumer conversations to drive better business results.
Today's web users spend nearly a quarter of their online time on social networking sites, and are increasingly becoming active participants in the conversations that occur around their favorite brands. Yet until now, marketers have responded primarily with awareness campaigns that struggle to create tangible business results. With PowerReviews' ESS, marketers will be able to transcend the fleetingness of a Facebook "Like," to optimize on-site social activity and drive more of what makes any business with an online presence successful: traffic, engagement and sales.
"Business leaders are starting to experiment with social, but there is a lot of uncertainty about how to execute and measure results. With ESS, we're giving them the tools to move beyond 'soft' metrics like brand awareness and visibility," said PowerReviews CEO Pehr Luedtke. "Our latest offering will allow businesses to identify which social interactions drive sales, and for the first time ever, to attach a dollar value to that activity."
With ESS, PowerReviews is the only vendor to integrate all three components of social success: content, engagement and measurement. The suite includes the following new products:
Social Content: Generates three times more product-related social content, including customer reviews and Q&As. This fresh, rich and relevant content is incredibly effective at driving conversion rates and powering improved SEO that generates 10 to 50 percent more organic site traffic.
- Social Answers: Drives conversion and SEO by ensuring that customer questions are answered within 24 hours.
Social Engagement: Amplifies social content across the web by giving a brand's most valuable customers the tools to connect and contribute to the community.
- Social Loyalty: Uses gamification to create the social content and sharing activity that drives traffic, conversions and sales.
Social Discovery and Community: Drives organic traffic from social networks and connects shoppers with a brand's best advocates.
Social Measurement: Precisely measures the sales impact of social activity with a powerful analytics engine. A single, integrated platform means that on-site social activity is optimized to drive traffic, conversion and revenue. Helps to answer key questions such as "Which type of shared content creates the most organic traffic?" and "Which type of engagement is most likely to drive a conversion?"
"Step2 is fortunate to have an incredibly engaged and socially active customer base, and we're always looking for new ways to incorporate this into our business," said Tena Crock, Online Marketing Director at Step2. "With ESS, we're able to tap into the conversations they're having and the content they're creating in order to drive sales in a way that just gathering Facebook fans can't do."
PowerReviews is the world's largest social commerce network. It helps companies tap into consumer conversations to drive better business, while providing consumers an easy way to share their insights about brands, products and services. Leading brands have standardized on PowerReviews to drive sales, increase traffic and shape product development.
Lindsey Scott or Kei Hoshino Quigley
power (at) launchsquad (dot) com
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